SSL ROI An Unlikely Match Made in Heaven!

Wednesday, September 6, 2017

Yep, it's true! You can actually achieve ROI from your SSL by simply investing in premium certificates to activate all trust indicators in browsers; like the familiar "green address bar"! All certificates encrypt; however, all of them DO NOT add the trust & confidence an EV SSL certificate can bring to your site. You'll fall back in LOVE with your conversion rates.

Since you have a real business, you deserve to be able to show everyone that you're a legitimate organization, especially in this day-and-age of ridiculous phishing schemes & hacks every other day, right? That's where activating these key "trust" indicators come into play. When you receive an EV SSL, your web address will not only read HTTPS instead of the standard HTTP, it will also have a clickable padlock next to the URL that contains crucial identifying information (business name & location) about your organization and it lists the trusted third-party security company that is vouching for you, and most importantly, the address bar will be an unmistakable shade of green to consciously and sub-consciously help people "GO!". That's right, EV certificates are the only SSL products that activate the green address bar in browsers. This green bar is the most universally recognized symbol of trust across the web. It's quite simple, when users trust, they convert. Green means go in every language!